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Building brands through authentic connection and strategic media

Agua Bendita and Ryan Castro present AWAA, a collection that captures the artisan luxe with the urban music flow and the colors of the Colombian caribbean

  • Writer: Mariana Baena
    Mariana Baena
  • Apr 23
  • 2 min read

The secret is out, Agua bendita x Ryan Castro releases March 26 2026, one month before his most anticipated tour date at the stadium antanasia Girardot in medellin April 25th. Here are all the ins and outs of the “AWAA” collection you might have missed. 


Ryan Castro or as the industry would call him, “el tio” has recently been in the mouths of many, but this time, it is not related to the music industry. Castro has immersed himself into co creating a new collection composed of over 40 pieces for men and women with the Colombian brand Agua Bendita. Ryan was not only involved in the design of the pieces but also, he directed the campaign. The collection includes swimwear, beach wear, ready-to-wear, and accessories. 


One of the major standouts from the collection is Castro's involvement as the creative director from the design of each individual piece to every second in creating the campaign. This approach is not just a basic artist merchandise or what we've seen before on multiple occasions as an artist brand on a clothing line. Being able to blend Colombian fashion with culture, and music, makes it feel less like merch and more of a smart strategic move for a renowned artist expanding their brand. 


For Ryan Castro, this isn't just a side gig, it's the next step into entering the fashion realm. While his first ever collection, Ghetto Med, was about Medellin's local street styles and patterns, this new collection helps him take the next step into high fashion. It's a switch from local streetwear to premium artisan craftsmanship in a luxury market. Woven with the spirit of afro beats, “AWAA” blends artisanal crochet with the vibrant colors of Colombia's tropical sunset. Every texture and detail mirrors the warmth of Cartagena's coast, and matches the energy of his most viral tracks, Sanka and Bombastik. Many would even describe the collection as a seamless fusion of the tropical soul and high fashion in one. 


Both Agua Bendita and Ryan Castro are leaning heavily into their Colombian roots. From the details to the tropical colors, it is demonstrated as the main character. The timing of the release was also planned out accordingly. The collection is set to be featured during the final days of his Sende World Tour, which in fact is his biggest tour date in his hometown Medellin on April 25th, 2026. This gives both brands a huge platform where both his music and fashion sense come together in front of a live audience. 


 
 
 

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